It was a record April for the Australian new car market, with hybrid and plug-in hybrid demand outpacing that of electric vehicles (EVs).

    A total of 92,202 vehicles were sold in Australia in April 2024, up 18.3 per cent on April 2023’s tally.

    Compared to April 2023, hybrid sales were up 194.5 per cent to 16,466 sales, while plug-in hybrid (PHEV) sales were up 138.5 per cent to 1300 sales.

    In contrast, EV sales were down 5.1 per cent on last April, with 6194 sales – strongly impacted by a year over year decline of 43.5 per cent for EV leader Tesla.

    That resulted in market share of 6.4 per cent for EVs, down from 7.9 per cent in April 2023.

    It’s a bit rosier for EVs when looking at year-to-date figures, however. In the first four months of 2024, EV deliveries are up 32.3 per cent to 31,662, though hybrid sales were up by 138.2 per cent for a total of 51,669 sales.

    PHEV sales also accelerated, increasing 135.6 per cent year over year to 4726 units.

    New vehicle sales increased by double digits across every state and territory, with South Australia (33.5 per cent) and Tasmania (31.9 per cent) seeing the biggest spikes.

    “April’s result highlights strong consumer confidence in purchasing new vehicles, surpassing our expectations and is a testament to consumer choice and the industry’s resilience in a challenging economic landscape,” said Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber.

    He noted the industry has set 10 record monthly sales results in the past year. This year got off to a strong start, with a record result for first-quarter new car sales.

    Despite expectations that new car sales might begin to slide due to cost of living pressures, they remain buoyant – though it’s worth noting sales are recorded once a customer takes delivery, and therefore some of these vehicles may have been ordered months ago.

    Brands

    No surprise who the winner is here: Toyota, as usual, with its 20,771 sales representing a 72.7 per cent increase over the same month last year.

    Nissan saw a slight drop, falling out of the top 10 in monthly sales. It’s still hanging onto seventh place in the year-to-date tally, however.

    Tesla saw a much larger monthly drop. While it’s the 10th best-selling brand so far this year, in April it ranked 13th and none of its vehicles were in the top 20.

    Its sales figures are still being reported in VFACTS despite the brand quitting the FCAI. In contrast, Polestar, which also quit, no longer has its figures published.

    Other brands that posted year-over-year declines were Hyundai (down 9.5 per cent) and Volkswagen (down 4.0 per cent).

    Considerably larger declines were recorded by Ram (down 44.2 per cent), Jeep (down 39.7 per cent) and Renault (down 36.8 per cent), while brands that saw big sales increases included Isuzu Ute (up 46.6 per cent), GWM (up 50.3 per cent), Suzuki (up 40.7 per cent) and Chery (up 37.6 per cent).

    BrandApril 2024 salesChange YoY
    Toyota20,771+72.7%
    Ford8648+71.3%
    Mazda7301+5.4%
    Kia6653+7.3%
    Mitsubishi5314+19.7%
    Hyundai5185-9.5%
    Isuzu Ute4256+46.6%
    MG3781+9.2%
    GWM3330+50.3%
    Subaru3246+29.3%
    Nissan2905-3.5%
    Volkswagen2838-4.0%
    Tesla2077-43.5%
    BMW2074+18.5%
    Mercedes-Benz2057-17.2%
    Suzuki1622+40.7%
    Audi1411+32.0%
    BYD1410+26.1%
    Honda1191+34.0%
    LDV1178-18.0%
    Lexus1069-16.1%
    Volvo728-30.3%
    Land Rover601-31.9%
    Chery585+37.6%
    Skoda475-4.6%
    SsangYong461-4.9%
    Renault403-36.8%
    Porsche369-7.5%
    Chevrolet362+54.7%
    Ram324-44.2%
    Mini234-1.7%
    Jeep210-39.7%
    Fiat178+24.4
    Peugeot175-4.9%
    Cupra170+6.9%
    Genesis135-15.6%
    Alfa Romeo57+137.5%
    Jaguar57+62.9%
    Maserati29-50.0%
    Lamborghini15+400.0%
    Lotus15+650.0%
    Bentley12
    McLaren11
    Aston Martin9-43.8%
    Citroen9-66.7%
    Ferrari9-18.2%
    Rolls-Royce4+33.3%

    Models

    The best-selling vehicle in Australia was the Toyota RAV4, with 5857 sales – up 166.5 per cent year over year.

    The smaller Corolla Cross entered the top 20 for the month, posting triple-digit increases in sales over last April along with the Corolla, RAV4, Yaris and Yaris Cross.

    Toyota didn’t have Australia’s best-selling ute though, with the Ford Ranger maintaining its lead. While the HiLux held the lead in 4×2 ute sales, the Ranger comfortably beat it in the higher-volume 4×4 ute segment.

    Segments

    Sales by category

    CategoryMarket share
    SUVs55.7%
    Light commercial vehicles22.0%
    Passenger cars17.8%
    Heavy commercial vehicles4.5%

    Top segments by market share

    SegmentSalesChange YoY
    Medium SUVs21,811+11.4%
    4×4 utes16,198+32.8%
    Small SUVs14,218+21.6%
    Large SUVs11,857+24.3%
    Small cars7918+38.3%

    Sales by region

    State/territorySalesYoY change
    New South Wales29,263+16.9%
    Victoria26,492+19.2%
    Queensland20,872+14.8%
    Western Australia9806+18.1%
    South Australia6789+33.5%
    Tasmania1677+31.9%
    Australian Capital Territory1444+14.5%
    Northern Territory859+12.9%

    Sales by buyer type

    Buyer typeSalesYoY change
    Private buyers48,943+12.8%
    Business35,914+27.8%
    Rental fleets4879+7.3%
    Governments3126+38.9%

    Sales by propulsion or fuel type

    TypeSalesYoY change
    Petrol40,565-4.3%
    Diesel28,336+21.9%
    Hybrid16,466+194.5%
    Electric6194-5.1%
    PHEV1300+138.5%

    Sales by country of origin

    Below are the top five countries of origin:

    CountrySalesYoY change
    Japan30,320+35.9%
    Thailand22,956+44.5%
    China13,159-2.0%
    Korea12,426-4.1%
    Germany3179+3.4%

    MORE: VFACTS March 2024: Big month leads to record quarterly result
    MORE: VFACTS February 2024: Another record month for Australian new car sales
    MORE: VFACTS January 2024: Record start to the year but slower times ahead

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

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