

Max Davies
6 Days Ago
Sales were up in December as a record 2024 came to a close, but rental companies did a lot of the heavy lifting.
News Editor
News Editor
December 2024 new-vehicle sales were up even as many Australians struggle with the rising cost of living.
A total of 99,666 new vehicles were sold in Australia in December 2024, according to data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council. This was an increase of 1.1 per cent.
This represents a positive finish for what ended up being a record year for Australian new-vehicle sales, which saw 1,237,287 vehicles delivered, up 1.7 per cent on 2023.
It also represents the first growth after year-over-year declines in every month from August to November.
However, there were some notable declines.
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Private sales – excluding Tesla and Polestar, which don’t report data to the FCAI – were down 0.9 per cent on the same month in 2023, while overall sales in New South Wales were down 1.7 per cent.
Sales to business and government fleets were also down, with rental fleets helping to boost overall sales thanks to a 16.3 per cent jump over December 2023.
“The second half of the year showed a concerning trend with sales in the private segment falling to very low levels as interest rates and general cost of living pressures impacted Australian families,” said FCAI chief executive Tony Weber.
The Toyota RAV4 took the sales crown for December with 5119 sales, up 133.5 per cent. Despite this, it wasn’t able to topple the Ford Ranger as Australia’s best-selling vehicle for the entire calendar year.
Toyota had 18.7 per cent of the total market, though its sales were down 3.2 per cent on December 2023.
Ford was a distant second with 8.3 per cent market share, and its sales were down even more with a 15.5 per cent year over year (YoY) drop).
Strong Ranger sales have seen the Blue Oval push past Mazda in recent months, and it also beat the Japanese brand for the calendar year.
Mazda’s December 2024 sales were nevertheless up on the same month in 2023, with a 7.3 per cent increase to 7256 units.
There continues to be ample daylight between Kia and sister brand Hyundai on the sales charts. Kia was up 12.9 per cent to 6302 sales, while Hyundai was up 2.8 per cent to 5025.
The Korean brands bookended Mitsubishi, which sat at 5754 sales – up 12.1 per cent.
The top 10 was rounded out by Nissan, MG, GWM and Tesla. The latter has had a worse year than last but had a strong finish for the year, with sales up 63.9 per cent over December 2023.
Brand | December 2024 sales | Change YoY |
---|---|---|
Toyota | 18,657 | -3.2% |
Ford | 8305 | -15.5% |
Mazda | 7256 | +7.3% |
Kia | 6302 | +12.9% |
Mitsubishi | 5754 | +12.1% |
Hyundai | 5025 | +2.8% |
Nissan | 4224 | +58.9% |
MG | 4218 | +10.0% |
GWM | 4073 | +5.5% |
Tesla | 3593 | +63.9% |
Isuzu Ute | 3558 | -10.8% |
Subaru | 2969 | -18.1% |
Volkswagen | 2719 | -24.7% |
BMW | 2465 | +22.9% |
Mercedes-Benz | 2156 | -5.0% |
BYD | 1993 | +36.2% |
Chery | 1885 | +158.2% |
Audi | 1551 | +5.5% |
Suzuki | 1355 | +12.6% |
Lexus | 1273 | +11.3% |
LDV | 1087 | -33.0% |
Honda | 1085 | -31.2% |
Volvo | 616 | -33.5% |
Porsche | 602 | +99.3% |
Land Rover | 558 | -14.0% |
Chevrolet | 425 | +19.4% |
Renault | 418 | -6.7% |
Cupra | 323 | +14.5% |
Ram | 320 | -8.3% |
Mini | 306 | +9.7% |
KGM SsangYong | 291 | -41.1% |
Skoda | 258 | -59.1% |
Polestar | 178 | -56.2% |
Jeep | 164 | -49.5% |
Genesis | 113 | 0.0% |
Peugeot | 108 | -50.2% |
Leapmotor | 64 | – |
Fiat | 43 | -75.0% |
Jaguar | 40 | -48.1% |
Alfa Romeo | 23 | -59.6% |
Maserati | 22 | -40.5% |
Bentley | 20 | -35.5% |
Lamborghini | 19 | -17.4% |
Aston Martin | 15 | -6.3% |
McLaren | 13 | +225.0% |
Ferrari | 11 | -15.4% |
Lotus | 5 | -44.4% |
Rolls-Royce | 5 | 0.0% |
Citroen | 3 | -78.6% |
The Toyota RAV4 topped the charts for another month, and sold close to 2000 more units than its HiLux showroom-mate.
Toyota’s new-generation Prado pushed past the rival Ford Everest for the month – just – though the Blue Oval’s large SUV remained the segment’s best seller for the year.
Isuzu’s D-Max and MU-X were the third best-selling vehicles in their respective segments, behind only Toyota and Ford models.
MG ZS sales slumped amid a changeover to a new-generation model, allowing the GWM Haval Jolion to push past and become Australia’s best-selling small SUV.
Model | December 2024 sales |
---|---|
Toyota RAV4 | 5119 |
Ford Ranger | 4493 |
Toyota HiLux | 3333 |
Toyota Prado | 2687 |
Ford Everest | 2476 |
Isuzu D-Max | 2370 |
Kia Sportage | 2213 |
Nissan X-Trail | 2096 |
Mitsubishi Outlander | 1991 |
Tesla Model Y | 1861 |
Tesla Model 3 | 1732 |
Mitsubishi Triton | 1655 |
GWM Haval Jolion | 1691 |
Mazda CX-5 | 1598 |
Toyota Corolla | 1501 |
MG 3 | 1428 |
Mazda CX-3 | 1404 |
Isuzu MU-X | 1188 |
MG ZS | 1167 |
BYD Sealion 6 | 1122 |
Mazda BT-50 | 1101 |
Hyundai i30 | 1066 |
Includes Tesla and Polestar sales.
Category | December 2024 sales | Market share |
---|---|---|
SUV | 59,870 | 60.1% |
Light commercial | 19,828 | 19.9% |
Passenger car | 15,783 | 15.8% |
Heavy commercial | 4185 | 4.2% |
Includes Tesla and Polestar sales.
Segment | Sales | Change YoY |
---|---|---|
Medium SUVs | 25,709 | +29.4% |
4×4 utes | 14,823 | -28.8% |
Small SUVs | 13,945 | +9.1% |
Large SUVs | 13,677 | +0.5% |
Small cars | 6781 | -7.3% |
Excludes Tesla and Polestar sales.
State/territory | Sales | Change YoY |
---|---|---|
New South Wales | 28,200 | -1.7% |
Victoria | 26,755 | +0.3% |
Queensland | 20,259 | +0.7% |
Western Australia | 10,759 | +4.9% |
South Australia | 6175 | +2.3% |
Tasmania | 1862 | -3.9% |
Australian Capital Territory | 1221 | -5.1% |
Northern Territory | 664 | +1.7% |
Excludes Tesla, Polestar and heavy commercial sales.
Buyer type | Sales | Change YoY |
---|---|---|
Private | 45,400 | -0.9% |
Business | 36,150 | -5.8% |
Rental | 1540 | -25.2% |
Government | 7620 | +16.3% |
Includes Tesla and Polestar sales, excludes heavy commercial.
Fuel type | Sales | Change YoY |
---|---|---|
Petrol | 41,975 | +2.4% |
Diesel | 28,187 | -20% |
Hybrid | 14,455 | +46.7% |
Electric | 8332 | +23% |
PHEV | 2532 | +91.4% |
Includes Tesla and Polestar sales.
Country | Sales | Change YoY |
---|---|---|
Japan | 30,469 | +9.6% |
Thailand | 20,435 | -17.0% |
China | 18,055 | +20.3% |
Korea | 11,061 | -1.1% |
Germany | 4923 | +10.6% |
US | 3198 | +13.8% |
MORE: VFACTS January 2024: Record start to the year but slower times ahead MORE: VFACTS February 2024: Another record month for Australian new car sales MORE: VFACTS March 2024: Big month leads to record quarterly result MORE: VFACTS April 2024: Record month, hybrids and plug-in hybrids surge MORE: VFACTS May 2024: Hybrid and EV sales drive another record month MORE: VFACTS June 2024: Soft finish for record half-year MORE: VFACTS July 2024: Hybrids star, EVs stall in another record month MORE: VFACTS August 2024: Record RAV4 sales drive hybrid surge as EVs stumble MORE: VFACTS September 2024: Sales slump but hybrids, PHEVs continue to grow MORE: VFACTS October 2024: Toyota RAV4 still on top as HiLux closes gap to Ranger MORE: VFACTS November 2024: Private sales slump, RAV4 maintains lead
William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.
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