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Other Ute to consider
The D-Max's most direct competitor is the Mazda BT-50 which shares the same engine and platform.
It does compete though in the hotly-contested 4x2 and 4x4 ute segments where it goes up against the Toyota HiLux, Ford Ranger, Mitsubishi Triton, Nissan Navara, GWM Ute, Ssangyong Musso and LDV T60 Max.
Isuzu is currently pricing its D-Max in the same pricing tier as the HiLux and Ranger, though it's arguably better value than either.