

Andrew Maclean
4 Days Ago
The market is off to a positive start in 2023, posting a 12 per cent increase year-on-year. Ranger, HiLux and Model 3 were on the podium.
Senior Contributor
Senior Contributor
The Australian new car market continues to show signs of recovery after a few years of supply chain chaos, with deliveries up 11.9 per cent in January year-on-year (YoY).
The data shows 84,873 deliveries in January, which is the best result for the year’s first month since 2018. It also continues a run of successive monthly growth YoY extending to last July.
“This data… shows that the industry is continuing to recover following years of supply chain disruption and delay,” said Federal Chamber of Automotive Industries chief executive Tony Weber.
Sales of electric, hybrid and plug-in hybrid cars accounted for 12 per cent (10,426) of sales, with BEVs about half of this, and the Tesla Model 3 topped the passenger car charts overall.
Sales were up across all regions, all buyer types were up, and as has become a familiar pattern, sales of SUVs and utes/vans accounted for three-quarters of the market.
On a side note, the VFACTS data compiled by the FCAI has updated some price parameters of its segments to reflect inflationary pressures. For example, the Light Car market is now split into price partitions greater or lesser and $30,000, rather than $25,000.
Toyota as usual led the market with a total of 13,363 vehicles sold, ahead of Mazda (9407), Ford (6624), Kia (6006) and Hyundai (5809) – meaning the Korean little sibling brand retains supremacy after beating Hyundai in 2022.
Brands with strong growth included GWM (up 115 per cent), Ram Trucks (up 109 per cent), Skoda (up 106 per cent as supply frees up), Chevrolet (up 101 per cent), Mini (up 84 per cent), SsangYong (up 83 per cent), Audi (up 72 per cent), Volkswagen (up 67 per cent), Ford (up 46 per cent), and Porsche (up 39 per cent).
Brands that battled for myriad reasons included Land Rover (down 47 per cent), Peugeot (down 39 per cent), Alfa Romeo (down 36 per cent), Jeep (down 31 per cent), Mercedes-Benz Cars (down 23.5 per cent), Mitsubishi (down 19 per cent), and Toyota (down 13 per cent).
See our searchable Flourish table of all the car brands below:
Brand | Sales | Delta |
---|---|---|
Toyota | 13,363 | -12.8% |
Mazda | 9407 | -4.1% |
Ford | 6624 | 46.3% |
Kia | 6006 | 8.8% |
Hyundai | 5809 | 13.3% |
Mitsubishi | 5276 | -19.2% |
MG | 4015 | 13.5% |
Subaru | 3601 | 32.3% |
Tesla | 3313 | NA |
Isuzu Ute | 2671 | -1.6% |
Volkswagen | 2542 | 66.5% |
GWM | 2503 | 115.2% |
Nissan | 2448 | 4.9% |
Mercedes-Benz | 2111 | -17.4% |
BMW | 1480 | -5.4% |
LDV | 1423 | 35.3% |
Suzuki | 1410 | -0.2% |
Audi | 1353 | 72.1% |
Honda | 1103 | -6.0% |
Volvo Car | 862 | 18.7% |
Renault | 716 | 11.0% |
Skoda | 679 | 105.8% |
Lexus | 502 | -4.9% |
SsangYong | 464 | 83.4% |
Ram | 409 | 108.7% |
Porsche | 382 | 38.9% |
Jeep | 307 | -31.2% |
Mini | 269 | 84.2% |
BYD | 267 | NA |
Chevrolet | 241 | 100.8% |
Land Rover | 180 | -46.9% |
Polestar | 164 | NA |
Fiat | 164 | 36.7% |
Cupra | 148 | NA |
Peugeot | 113 | -38.6% |
Genesis | 106 | 32.5% |
Jaguar | 33 | 0.0% |
Alfa Romeo | 29 | -35.6% |
Ferrari | 17 | -15.0% |
Maserati | 13 | -70.5% |
Lamborghini | 10 | 900.0% |
Lotus | 10 | -16.7% |
McLaren | 10 | 150.0% |
Citroen | 8 | -72.4% |
Aston Martin | 3 | -57.1% |
Rolls-Royce | 2 | NA |
The Ford Ranger was the highest-selling model with 4749 sales reported, bettering Toyota’s HiLux (4131), the Tesla Model 3 (2927), Mazda CX-3 (2417) and Mazda CX-5 (2189) – quite a one-two punch for the Japanese brand.
Sales by region
Category breakdown
Top segments by market share
Sales by buyer type
Sales by propulsion or fuel type
Sales by country of origin
Got any questions about car sales? Ask away in the comments and I’ll jump in!
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