

William Stopford
3 Days Ago
Toyota top but tumbles, Kia grabs second, Tesla drives EV record, overall market returning to growth despite some shortages.
Senior Contributor
Senior Contributor
Australia’s new car sales according to the VFACTS industry database grew 12.3 per cent in September to 93,555 vehicles, with EVs setting a new record market share.
It’s the second month in succession of solid growth, with the market also growing 17.3 per cent in August. This suggests stock levels and supply are on the improve.
Year-to-date car sales now sit at 811,130 with three months left to run, down 0.6 per cent over the 2021 cumulative tally.
The top-three selling vehicles for September were the Toyota HiLux, Ford Ranger, and quite remarkably the newly launched Tesla Model Y.
EVs nabbed a 7.7 per cent market share in September, breaking August’s previous record. They also outsold both hybrid and plug-in hybrid cars combined.
Toyota topped the charts with 14,852 sales, despite tumbling 26.5 per cent due to ongoing stock shortages and 12-month-plus wait lists on key models.
Its market share plummeted to 15.9 per cent, whereas in September 2021 it owned 24.3 per cent market share.
Kia grabbed second place on the back of a bumper month, with 7290 sales and 41.4 per cent growth. It bumped regular silver medallist Mazda into third place, with 7259 sales (up a respectable 10.7 per cent).
Next were Mitsubishi (6784, up a strong 47.3 per cent), Ford (6635, up 15.2 per cent), Hyundai (6501, up 19.1 per cent), and Tesla (5969 sales). Because Tesla only started publishing its local sales data this year, there’s no comparative 2021 figure.
Rounding out the top 10 were Volkswagen (3698 sales, down 2.5 per cent due to continued shortages), MG (3261, up 8.3 per cent), and Subaru (3167, up 3.4 per cent).
Knocking on the door of its first top 10 spot, but finishing one position short, was GWM on 3050 sales, up a healthy 69.4 per cent led by the Haval H6 medium SUV on 1294 units.
See the full list below.
Brand | Sales | Change |
---|---|---|
Toyota | 14,852 | -26.5% |
Kia | 7290 | 41.4% |
Mazda | 7259 | 10.7% |
Mitsubishi | 6784 | 47.3% |
Ford | 6635 | 15.2% |
Hyundai | 6501 | 19.1% |
Tesla | 5969 | NA |
Volkswagen | 3698 | -2.5% |
MG | 3261 | 8.3% |
Subaru | 3167 | 3.4% |
GWM | 3050 | 69.4% |
Isuzu Ute | 2818 | -10.0% |
Mercedes-Benz | 2646 | 7.6% |
BMW | 2032 | 38.7% |
Nissan | 1885 | -33.1% |
Suzuki | 1729 | 18.7% |
LDV | 1640 | 19.5% |
Audi | 1431 | 27.3% |
Honda | 1258 | 35.9% |
Volvo | 1001 | 62.8% |
Renault | 684 | 30.5% |
Ram | 603 | 101.7% |
Jeep | 576 | -27.5% |
Skoda | 566 | -7.5% |
Lexus | 408 | -40.8% |
SsangYong | 400 | 70.9% |
Mini | 344 | 14.7% |
Porsche | 330 | 10.0% |
Chevrolet | 268 | 18.1% |
Land Rover | 229 | -47.1% |
Cupra | 199 | NA |
Peugeot | 140 | -71.2% |
Genesis | 114 | 137.5% |
Polestar | 85 | NA |
Fiat | 72 | -62.3% |
Maserati | 68 | 74.4% |
Alfa Romeo | 58 | -26.6% |
Jaguar | 58 | -44.2% |
Bentley | 24 | 14.3% |
Lamborghini | 22 | 100.0% |
Aston Martin | 13 | 0.0% |
Rolls-Royce | 8 | 300.0% |
Citroen | 7 | 0.0% |
Chrysler | 1 | -93.8% |
Sales by region
Category breakdown
Top segments by market share
Sales by buyer type
Sales by propulsion or fuel type
Sales by country of origin
FCAI chief executive Tony Weber said that the number of battery electric vehicles sold in September signalled that a growing number of Australians were committed to decarbonising their transport.
“During September 2022, 7247 battery electric vehicles were sold, more than hybrid and plug-in-hybrid combined (5141). Year to date, 21,771 battery electric vehicles have been sold,” he said.
“While the overall market share of battery electric vehicles remains low (2.7 per cent), there is a clear market trend towards zero emission technology.”
While supplies of new cars to the Australian market are showing signs of improvement, Mr Weber cautioned that logistical and supply chain issues remained problematic as the global automotive market recovers from the Covid-19 pandemic.
Got any questions about car sales? Ask away in the comments and I’ll jump in!
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