Tesla sales continue to fall short of the brand’s record 2023 tally in Australia, while Polestar is continuing to struggle.
According to July 2024 sales results reported by the Electric Vehicle Council, Tesla and Polestar posted double-digit declines compared with the same month last year.
Additionally, both Tesla and Polestar sales are down during the first seven months of this year compared to the same period last year.
No other brands were included in the Electric Vehicle Council’s July reporting.
From July, Tesla stopped supplying sales data to the Federal Chamber of Automotive Industries (FCAI) for use in its monthly VFACTS report. Polestar stopped doing this earlier this year.
VFACTS sales data, covering almost every other brand in Australia, will be published next week.
Tesla sold 46,116 vehicles in Australia in 2023, its best year yet and enough to propel it to eighth place among all car brands from 16th position in 2022.
Polestar sold 2463 vehicles in 2023, putting it ahead of the likes of Fiat and Genesis.
Tesla
July was the fourth consecutive month of sales declines for Tesla and though the Model 3 was up on its tally last July, its double-digit year-to-date decline dragged down the brand.
| Model | July 2024 sales | Monthly change | Year-to-date sales | YTD change |
|---|---|---|---|---|
| Model Y | 1353 | -59.37% | 12,169 | -0.11% |
| Model 3 | 1239 | +105.13% | 13,539 | -21.88% |
| Total | 2592 | -34.11% | 25,708 | -12.9% |
Breaking down Tesla’s sales tallies, the entry-level versions of the Model 3 and Model Y are its best sellers. Below are the year-to-date tallies for each variant:
- Model Y RWD: 9162
- Model 3 RWD: 8747
- Model 3 Long Range AWD: 4113
- Model Y Long Range AWD: 2580
- Model 3 Performance: 679
- Model Y Performance: 427
Below are Tesla’s sales per month this year.
| Month | Sales |
|---|---|
| January | 1107 |
| February | 5665 |
| March | 6017 |
| April | 2077 |
| May | 3567 |
| June | 4683 |
| July | 2592 |
Polestar
Polestar 2 sales have slumped significantly, while the Polestar 3 is not yet on stream with only a dozen registered during July.
The Chinese-owned brand has yet to begin deliveries of its Polestar 4 crossover.
| Model | July 2024 sales | Monthly change | Year-to-date sales | YTD change |
|---|---|---|---|---|
| Polestar 2 | 91 | -70.36% | 1041 | -28.21% |
| Polestar 3 | 12 | – | 12 | – |
| Total | 103 | -66.45% | 1053 | -27.38% |
The best-selling Polestar was the entry-level rear-wheel drive Polestar 2, with 446 sales year-to-date.
