The new Toyota LandCruiser Prado is weeks away from rolling into customer driveways around Australia, and now ARB has revealed its range of accessories for the next-generation off-road SUV.
Sold as the LandCruiser 250 Series in the US – where the full-size LandCruiser 300 Series isn’t available – the Prado has been kitted out by ARB for this year’s SEMA trade show, currently taking place in Las Vegas.
This example is fitted with the Australian accessories manufacturer’s Summit MkII front bumper, which incorporates a Warn Zeon 10S winch, Summit side rails and steps, and ARB’s own Intensity IQ smart lighting.
100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
Its chunky appearance is aided by a set of 17-inch Method MRW 703 beadlock wheels shod with 35-inch Nitto Trail Grappler mud-terrain tyres.
Under the skin, there’s Old Man Emu’s BP-51 bypass dampers to help keep the loaded Prado steady off road, while a new set of upper control arms also appear to have been fitted.
The external changes continue with an ARB base rack, measuring 72×45 inches (1829x1143mm), an eight-foot (2.44m) black aluminium awning and Nacho quatro lights.
Inside, the Prado has been kitted with all the touring accessories a family could need, such as a 96-litre ARB Zero Fridge Freezer, a twin air compressor and a LINX accessory interface plus pressure control kit.
Unfortunately, Australia doesn’t get the factory-fitted round headlights as seen on this 250 Series, with all locally sold examples featuring rectangular units.
It’s unclear whether all of these ARB accessories will be offered in Australia or how they’ll be priced.
ARB’s Prado isn’t the only 250 Series on display at SEMA, where Toyota unveiled the Calty Land Cruiser Rox earlier this week, which saw the SUV’s rear roof section removed to create a ute.
The new LandCruiser Prado is due to arrive in Australia later this month, with prices starting from $72,500 before on-road costs for the entry-level GX – a $9670 increase compared to the outgoing 150 Series.
MORE: Everything Toyota LandCruiser Prado
MORE: 2025 Toyota LandCruiser Prado price and specs