Chery has only just confirmed its Jaecoo brand for a May launch in Australia, but it’s soon going to be launching yet another brand – and one with a more familiar name.
In the second half of 2025, the standalone Omoda brand will launch in Australia, aligning our market with various other global markets.
“Globally, Jaecoo co-exists with the brand Omoda, which represents [a] fashion [and] youth-oriented lifestyle brand,” said Chery Australia chief commercial officer Roy Munoz.
“Both brands harmoniously complement and contrast each other, providing Australian and New Zealand customers with a greater choice of vehicles.”
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Omoda C9
While you’d think the Chery Omoda 5, which was the first Omoda model globally, would be the first standalone Omoda model in Australia, this doesn’t appear to be the case.
Instead, the current Chery Omoda 5 is being rebranded to the Chery C5 in Australia “shortly” – even though it’s sold under the Omoda brand in some overseas markets like Mexico and the UK.
The same goes for the Chery Omoda E5, which is the electric version of the Omoda 5. It’ll soon be rebranded to the Chery E5 in Australia.
At this stage, Chery Australia hasn’t confirmed what Omoda models will be offered locally.
Omoda C7
“There’s a lot of Omoda Jaecoo product currently overseas that we’re still researching the viability to bring to Australia,” said Mr Munoz.
Beyond the Omoda 5, the Omoda brand offers a number of different models in different markets. A lot of them are rebadged versions of cars sold by other Chery Group brands.
Examples include the Omoda C9, which is a rebaged version of the Exeed RX/Yaoguang. This Kia Sorento-sized large SUV has already been approved for sale in Australia.
Another possible Omoda model for a local launch is the Toyota RAV4-sized Omoda C7 plug-in hybrid, which was revealed last year at the Beijing motor show.
Omoda C9 spied in Australia
Omoda also sells some rebadged Chery sedans in certain markets. It’s unclear if they’ll be offered here.
The standalone Omoda models sold in Australia will be sold at Omoda Jaecoo dealers, not Chery dealers.
However, there will be a mix of dealers offering Chery, Omoda and Jaecoo, according to Mr Munoz, but there are also some dealers that have expressed interest in offering just Omoda Jaecoo models.
Chery Australia confirmed there will be between 30 to 40 Omoda Jaecoo dealers when customer deliveries of the Jaecoo J7 commence in May.
When asked how Chery Australia feels about rolling out the standalone Omoda brand locally, the company’s head of public relations and communications Tim Krieger said the brand “[doesn’t] think we have a choice”.
“It’s pretty much [a] global strategy, and … we’ve got to make it work,” he said.
Although Chery briefly offered cars in Australia from 2011 to 2014 under third-party distributor Ateco, it relaunched locally with the Chery Omoda 5 in 2023.
Since then, it has launched a flurry of other SUVs in Australia, and it now appears the expansion won’t stop anytime soon.
Jaecoo J8 
Chery Tiggo 9
Globally, Chery has its namesake brand (sold in Mexico as Chirey) in addition to Omoda, Jaecoo, Exeed, iCar (aka Aiqar), Jetour, Karry and Luxeed.
Much as the Omoda 5 is sold under either the Chery or Omoda brands depending on the market, other models are shared between different brands.
The Jaecoo J8 is effectively a Chery Tiggo 9, and will be sold here under the former nameplate. In some markets, Jaecoo also sells a rebadged iCar (the J6, an iCar 03), while the J7 that’s coming here is sold as a Chery in China.
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