We’ve already looked at Australia’s worst-selling cars and SUVs of 2024, and now it’s time to look at everything else.
In diametric opposition to top-sellers like the Ford Ranger and Toyota HiLux and HiAce are the below vehicles.
Here, we’ve looked at key van, ute and people mover segments to see which were the worst-selling vehicles.
As with previous instalments in this series, we’ve excluded vehicles launched or discontinued during 2024.
MORE: Australia’s worst-selling SUVs of 2024
MORE: Australia’s worst-selling cars of 2024
4×2 utes
LDV eT60
Australia’s only electric ute (so far) was the worst-selling vehicle in its segment by a significant margin.
Just 28 examples of the LDV eT60 were delivered, down 64.6 per cent on the year prior.
LDV has a more impressive electric ute coming this year called the eTerron 9, which unlike the rear-wheel drive eT60 is expected to be offered here in dual-motor all-wheel drive guise.
MORE: Everything LDV T60
4×4 utes
Jeep Gladiator
The Jeep Gladiator is the odd man out in its segment.
Pitched as more of an off-road adventure vehicle than a workhorse and lacking a diesel option, it’s unlikely Jeep ever hoped to match the likes of the Toyota HiLux in sheer sales volume.
Unfortunately for Jeep, Gladiator sales slumped by 36.5 per cent in 2024 to just 515 units. The next best-selling vehicle on sale for the whole year was the SsangYong Musso with 3197 examples delivered.
Jeep sales overall slumped by 48.7 per cent compared to 2023, with every vehicle posting double-digit declines except for the new Avenger.
MORE: Everything Jeep Gladiator
Large pickups
Ram 3500
Ram had both the best-selling vehicle in the large pickup segment and the worst-selling vehicle.
Its pickup line is split across the 1500 and heavier-duty 2500 and 3500 models, with the 1500 taking on the Chevrolet Silverado 1500 and Ford F-150 and the 2500 and 3500 taking on the Chevrolet Silverado HD.
A total of 47 3500 pickups were delivered during 2024, down 46 per cent on the previous year. Ram sold more than 10 times as many 2500s at 565 units.
Both the 2500 and 3500 combined were outsold by the Chevrolet Silverado HD, with 1473 units.
MORE: Everything Ram 3500
Small vans
Peugeot Partner
Renault’s new-generation Kangoo only returned after a hiatus during the year and was therefore not on sale for the full year, so it arguably doesn’t wear the title of worst-seller per our definition.
Instead, that goes to the Peugeot Partner.
Peugeot delivered 493 Partners during 2024, including 92 examples of the electric E-Partner. Overall, the Partner was down 10.7 per cent on the previous year.
It remains to be seen whether the Kangoo will push past the Partner in 2025. Renault delivered 191 examples of its small van last year, with the two rivals living in the shadow of the Volkswagen Caddy (746 units).
MORE: Everything Peugeot Partner
Medium vans
Peugeot Expert
Another Peugeot claims the title here, with 320 examples of its Expert – including nine electric E-Experts – delivered during 2024. This was a decline of 10.6 per cent on 2023.
It narrowly beat the LDV V80 for the title, of which 347 units were delivered, as well as the Mercedes-Benz Vito and eVito range which notched 399 deliveries.
All of these models are small fry compared with the Ford Transit Custom and Hyundai Staria Load which outsold them by around 10-to-1, as well as the dominant Toyota HiAce which outsold those models by around 4-to-1.
MORE: Everything Peugeot Expert
People movers under $70,000
Volkswagen Caddy
The Volkswagen Caddy may have outsold its rivals in cargo van guise, but as a people mover it fell short.
Mind you, absolutely nothing can come close to touching the Kia Carnival, which recorded 10,080 sales and an astonishing 83.4 per cent share of its segment.
But the Caddy brought up the rear with just 114 deliveries (up 58.3 per cent), well behind the LDV MIFA (474 deliveries).
MORE: Everything Volkswagen Caddy
People movers over $70,000
Mercedes-Benz EQV
While VFACTS data often combines vehicles – for example Peugeot’s diesel-powered Expert and electric E-Expert – in the case of Mercedes-Benz’s people mover lineup almost every nameplate is split out.
Per VFACTS, Mercedes-Benz delivered 14 EQVs, 65 Marco Polos, and 274 V-Classes. The tallies for Vito Tourer and eVito Tourer models, however, are combined, with a total of 105 deliveries recorded.
The electric EQV may have come last, but it’s not much of a jump to the electric LDV MIFA 9 of which just 20 examples were delivered.
