Zeekr Australia pulls back on 'optimistic' sales target

Zeekr Australia has lowered its previous sales forecast for 2025, citing the late arrival of its new 7X mid-size electric SUV.

The company said in February it planned to sell up to 3000 vehicles in 2025 but now expects to sell 2000 by year’s end.

To the end of July, it’s sitting at 522 deliveries, or an average of 75 vehicles per month.

Having launched in Australia in October 2024 with two models – the Zeekr X SUV and the 009 people mover – the premium electric car brand forecast stronger sales with the arrival of the 7X mid-size SUV in showrooms. 

Unveiled in Sydney today – priced from $1000 less than rival Tesla Model Y – Zeekr Australia managing director Frank Li told CarExpert the 7X’s arrival later than expected is behind the lower number.

“The target before, yes, there should be a challenge – an optimistic target,” Mr Li said.

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“It depends on when we start to deliver 7X – so when we’re talking about 2000, it is a target for deliveries – it’s not an order number. So, we are currently doing the latest version of the ADRs [Australian Design Rules] homologation. 

“We will start to deliver to customers in October – I’m not sure if it will be early or late October – but definitely October, so roughly we only have two full months to deliver this car.”

“That is the main reason that there is some change in the self-target.”

Set to boost the brand’s local sales, the five-seat 7X is larger than the X SUV it launched here last year and is the first model offered by the automaker here with an 800V electrical system, bringing rapid charging capability.

The X has made up 448 – 86 per cent – of the brand’s 522 local sales here to the end of July, given the 009 people mover is significantly more expensive at $135,900 before on-road costs. 

The monthly average puts Zeekr on target for 895 sales, not including 7X deliveries. 

Despite having a larger dealer network, Volvo isn’t massively outselling the Zeekr X with its related EX30, which is sitting at 798 deliveries year-to-date.

The 009, meanwhile, is outselling rivals like the LDV MIFA 9, of which just three have been delivered this year, and the Mercedes-Benz EQV (23).

Zeekr, owned by Geely, which is also the parent company of Volvo, Lotus and a stakeholder alongside Mercedes-Benz in Smart, was launched in China in 2021. 

MORE: Zeekr 7X pricing: New mid-size electric SUV undercuts Tesla Model Y