Lamborghini CEO Stephan Winkelmann attributes the brand’s recent sales success to the spontaneous habits of car buyers post-COVID pandemic.
The Italian supercar manufacturer recorded more than 10,000 global sales for the first time in 2023, and it’s on track to better that again this year with 5558 cars sold in the first half of 2024.
Australian sales data reflects this – across the first six months of this year Lamborghini sold 78 cars Down Under, nearly double the 43 sales recorded over the first half of 2023.
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The uptick also coincides with the introduction of two new models, the Urus SE plug-in hybrid (PHEV) and the halo Revuelto supercar, which also features PHEV power.
However, the Lamborghini boss observes that buyers are more willing to splash out on exotic metal in the wake of the world-altering COVID pandemic.
“Since the end of the COVID, we have this ‘YOLO’ effect – you only live once – which, despite the global crisis we have here, or the crisis we have here and there, in the markets, geopolitics changing, we’re still going strong, and the people still want to buy those cars, and we have a long waiting time,” Mr Winkelmann told Yahoo! Finance.
“Let’s cross fingers, so far so good, this year is going in a perfect way [as] we had another record first six months in 2024, so if things continue like this, also the [full] year of 2024 will be a very good one for Lamborghini.”
Lamborghini sales could be set to spike again with the launch of the Temerario, the new entry-level Raging Bull which replaces the Huracan.
The Temerario is powered by a twin-turbo V8 paired with a trio of electric motors, completing Lamborghini’s freshly electrified line-up.
Total system output is 677kW, with a 0-100km/h time of 2.7 seconds, while Lamborghini claims a 50 per cent reduction in CO2 emissions compared to the Huracan.
The launch of the Temerario spells the end of the Lamborghini V10, famous for powering the Gallardo and Huracan.
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