

Josh Nevett
3 Days Ago
Subaru sales are somewhat down from a decade ago, after a significant rise in the late-2010s and a subsequent fall.
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In 2022, Subaru sold 36,036 vehicles in Australia.
Below you will see a visualisation of how those sales compare to a decade ago in 2012.
In 2012 Subaru sold 40,189 vehicles in Australia.
Below is a graphical representation of the top manufacturers sales over the last 25 years (1997 to 2022), inclusive of passenger vehicles, SUVs, and both light and heavy commercial vehicles. This graph is interactive and you can pick to compare any number of manufacturers.
Over the last decade the Japanese brand has seen market share lost to brands like Hyundai and Kia, with the former taking a substantial number of WRX buyers with cars like the i30 N.
Impreza sales have suffered from a swing away from small cars, and the Liberty has been discontinued.
While the Outback remains a strong seller, Subaru lacks a three-row SUV following the discontinuation of the Tribeca. The Atlas offered in North America remains off the table as it’s left-hand drive-only.
Models | 2012 | 2022 |
---|---|---|
Subaru BRZ | 200 | 1,165 |
Subaru Forester | 11,533 | 10,637 |
Subaru Impreza | 8,407 | 3,013 |
Subaru Liberty | 4,407 | 0 |
Subaru Outback | 4,408 | 9,739 |
Subaru WRX | 0 | 2,392 |
Subaru XV | 9,908 | 9,090 |
Subaru Tribeca | 1,326 | 0 |
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Alborz is the founder of CarAdvice (sold to Nine and now Drive) and co-founder of CarExpert. He is an honourary adjunct professor & entrepreneur in residence at the University of QLD. He loves naturally-aspirated V8s, V10s and V12s and is in denial about the impending death of the internal combustion engine. The best way to reach him is via Instagram.
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