GWM sets new sales records in Australia

GWM continues to be one of Australia’s fastest growing auto brands – and the nation’s favourite Chinese brand – posting its best-ever monthly sales result in June and a new record for half-year sales today.

The automaker was the country’s seventh best selling brand last month, and now holds the same rank in the year-to-date sales standings – up from 10 in the first six months of 2024.

So far this year GWM has sold 25,189 vehicles, placing it behind only Toyota (120,978), Mazda (48,942), Ford (47,300), Kia (40,750), Hyundai (38,948) and Mitsubishi (33,379).

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Behind it in the top 10 are BYD (23,355), Isuzu Ute (21,883) and MG (21,674), making GWM the best-selling Chinese brand in the first half of 2025.

BYD placed fifth last month with a huge sales tally in June, but it remains behind GWM in eighth so far this year, while MG was outside the top 10 in 11 last month and now lies 10 year-to-date.

GWM set its highest monthly sales figure since it entered the Australian market 16 years ago in 2009 with 5464 deliveries, accounting for a record 4.5 per cent share of all new-vehicle sales – up 1.0 per cent versus June 2024.

Its June result was 30.9 per cent higher than the same month last year, and a 24.4 per cent increase on the brand’s previous monthly record set in March 2025.

GWM sales are now up 17 per cent year-to-date in an industry that has declined by 1.3 per cent in the first six months of 2025, and it says it’s on target to deliver more than 50,000 vehicles this year.

Based on 2024 figures, that would see GWM rival MG as Australia’s seventh most popular auto brand, behind only Toyota, Ford, Mazda, Kia, Mitsubishi and Hyundai.

Last year MG sold 50,592 vehicles (down from 58,346 in 2023), but so far this year its sales are down 11.9 per cent. Last month MG sales dropped by 7.8 per cent, placing it 12th with 3896 deliveries.

Meantime, Chery placed 14th in June with 3024 deliveries – up a huge 180.3 per cent on June 2024, and helping to entrench China as Australia’s second largest source of new vehicles ahead of Thailand and behind only Japan.

GWM attributes its sales growth to a diverse model lineup, and strong sales of both traditional combustion-powered and both hybrid and plug-in hybrid (PHEV) vehicles.

New model launches for GWM in the first half of 2025 included an upgraded Cannon ute with a new diesel engine and a 3500kg towing capacity, a new diesel variant of the Tank 300 off-road SUV, the Tank 500 Vanta flagship SUV, its first PHEV in the new Haval H6 GT mid-size SUV, and the Cannon Alpha PHEV dual-cab.

GWM’s answer to the BYD Shark 6 found 269 buyers in June – its first month on sale – accounting for 45 per cent of total Cannon Alpha ute sales.

The Tank 300 and Tank 500 off-road SUVs combined for 783 sales in June. The former recorded its strongest month since October 2023 with 630 units sold – an 84.2 per cent increase over June 2024 – and the new diesel variant now accounts for 62 per cent of Tank 300 sales.

The Haval Jolion small SUV attracted a record 2000 sales in June, securing second place in its segment with 12.6 per cent share, and marking an 18.3 record increase over its previous record set in December 2024 (1691 sales) and a 26.6 per cent increase year-to-date.

The Haval H6 found 1278 new homes in June as the mid-size SUV entered run-out. It was up 4.2 per cent on June 2024 and 6.0 per cent year-to-date.

The updated Cannon ute arrived in February and found 1074 new homes in June, before the release of additional variants including the Premium dual-cab, Lux dual-cab/chassis, Vanta, and XSR. However, Cannon 4×4 sales are down 53 per cent so far this year with 2028 sales to June.

The Ora electric hatch was the only other dark spot for GWM in June, as it found just 60 buyers (down over 47 per cent on the same month last year), to notch up just 331 sales so far this year – down more than 44 per cent on 2024.

“Delivering this level of growth in a competitive and constantly evolving market is a direct reflection of the dedication shown by our dealer network, partners, and of course our GWM staff,” said GWM ANZ chief operating officer John Kett.

“2025 was always set to be more competitive than 2024, with new brands entering and established players refusing to yield. GWM won’t be dialling back in the second half – we’re maintaining EOFY pricing to reinforce our commitment to being a price accessible brand.

“From July 2025, we’ll also accelerate the rollout of our next-generation technology, led by innovations in HEV, Hi4, and Hi4T PHEV systems across key models like the Cannon Alpha, Haval H6, and Tank 500,” said Mr Kett.

GWM also says it will expand its Australian dealer network from a current 115 retailers to about 125 by the end of 2025.

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