Ferrari recently announced warranty options that would cover a complimentary full battery replacement for Ferrari’s hybrid vehicles, but the brand has admitted it’s still working on a policy for its first full electric vehicle.
Speaking with CarExpert, Ferrari’s head of pre-owned, Andreas Scioletti, said that buyer uncertainty and doubts around battery longevity played a part in the hybrid battery replacement program being created.
“We are considering the fact that everybody knows that on electric cars and hybrids as well, every car that has a component that is electrical, that changes the focus from the combustion engine to the electric components,” Mr Scioletti said.
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“So, if on the combustion engine, everybody’s focused on the mileage, on the electric components, you don’t have exactly the same. And this may generate some concern or some uncertainty. So, we know that this may create doubts, fears, worries.
“For this reason, we created this warranty that lets you keep peace of mind regarding the fact that you pay a bit more for the battery replacement, but you have also the bumper-to-bumper warranty, and you can also be sure that whoever is going to buy the car in the future will be reassured by the fact that you have a new battery.
“So we fixed the problem in this way.”
When asked about whether this policy will extend to the brand’s first full-electric vehicle, which is due to be revealed in 2025, Mr Scioletti said that it was still a work in progress.
“It’s still to be defined [the policy]. We don’t even know exactly how the new car will be, so we still need to think about how the policy on the warranty and the replacement will take place,” Mr Scioletti said.
The wording suggests there will be a policy in place, but the brand is still coming to terms with what it’ll look like and what it’ll cost customers.
While the battery in its hybrid cars is currently warrantied regardless of whether the customer chooses to replace the battery at the eight- or 16-year mark, the added peace of mind for this high-end electric vehicle may help retain value in a segment that has seen huge depreciation.
