Ferrari is winding down – or has already ended – production of five models, as it overhauls its lineup.
In its half-year financial earnings call last week, Ferrari announced it had ended production of the 812 GTS convertible, the SF90 Stradale supercar, and Portofino M grand tourer across the first six months of 2024.
Each of these three models have subsequently been replaced: the 12Cilindri is soon to succeed the 812 GTS and its 812 Superfast coupe successor, the SF90 XX Stradale has taken over from the ‘standard’ model, and the Portofino M has been succeeded by the Roma Spider.
Ferrari is also planning to end production of the fixed-roof Roma and the 812 Competizione – which succeeded the 812 Superfast – after announcing the models are “approaching the end of their lifecycles”.
It’s unclear exactly when production will end for these two models.
SF90 XX Stradale
Once all of these product changes are made, Ferrari will have seven nameplates on offer: the 296 GTB and GTS supercars, the Purosangue SUV, the Roma Spider, the SF90 XX Stradale and Spider, and the Daytona SP3 special edition supercar.
This plays to its strengths. Ferrari doesn’t disclose specific model sales globally, but it’s hailed the Purosangue, Roma Spider and 296 GTS as the three biggest drivers of increased deliveries in both the first half and second quarter of 2024.
In the first half of the year, Ferrari delivered 7044 vehicles globally, a small increase on the 6959 shipments made across the same period 12 months ago.
Despite having eight solely petrol-powered models on sale compared to just four hybrid vehicles, the electrified offerings – the plug-in hybrid 296s and SF90s – accounted for 47 per cent of Ferrari’s global deliveries in the first half.
According to Ferrari, its order book is filled into 2026, which has been boosted by the 12Cilindri revealed in May.
In Australia, Ferrari delivered 113 vehicles between January and June 2024, off the back of a record 2023 which saw it make 215 shipments to local customers.
This wasn’t enough to beat Lamborghini though, which notched up 241 deliveries to finish ahead of its Italian rival for the first time on record.
Lamborghini has continued to deliver more cars to Australian customers than Ferrari to the end of July, with 161 raging bulls arriving in local driveways compared to the 138 prancing horses.
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