Ferrari delaying second EV due to 'zero' demand – report

While the first Ferrari EV is still on track to debut this year, the automaker’s second all-electric model is being delayed to at least 2028.

Sources at Maranello have told Reuters this second EV was initially due to be unveiled at the end of 2026, but its launch has just been pushed back for a second time, with the car now not set to appear in public until 2028 at the earliest.

One of the newswire’s informants said this was down to “zero” long-term, sustained demand for a high-performance Ferrari EV.

While Ferrari’s first all-electric car – which will be unveiled later this year, and should start arriving in customers’ garages from October 2026 – is a low-volume model, the second EV is planned to be a core model that will sell between 5000 and 6000 units during its five-year lifespan.

Ferrari’s first EV (above and below) has reportedly been styled in conjunction with Jony Ive, Apple’s former chief designer. It will be larger than other Ferrari models, and have a body that’s not quite an SUV design-wise, but not quite a wagon either.

Last spied earlier this year, the prototype has a synthetic V8 soundtrack and will make its debut on October 9, 2025. Pricing will apparently start from US$500,000 ($A770,000), and Ferrari expects to sell roughly 700 to 800 per year.

Ferrari isn’t the first the automaker to change its EV plans. While electric vehicle sales globally continue to grow, demand has been lower than expected. EV adoption has also varied wildly from market to market, with Europe and China embracing the technology, while the US has been slower on the uptake.

This has caused many brands to adjust their plans. Some, like Volvo, are abandoning previously stated goals of going all electric by the turn of the decade, while others are investing in hybrids and plug-in hybrids to help meet interim CO2 emission rules.

Lower than expected EV demand has also affected the supercar set, with Maserati axing the electric MC20 supercar before its launch, and Lamborghini delaying its first EV until 2029.

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