Cupra Formentor VZx Rojo: Limited-edition hot SUV is seeing red

Cupra Australia isn’t a heavyweight on the sales charts yet, but it’s already bringing ultra-limited editions to cater to individual customer feedback.

The 2023 Cupra Formentor VZx Rojo has been confirmed for the Australian market this week, with just 30 units headed Down Under.

What’s so special? It’s the first time the flagship Formentor VZx has been available with a red exterior paint option, as well as black leather upholstery (as opposed to Petrol Blue).

Priced from $66,490 plus on-road costs – or $71,490 drive-away – the Formentor VZx Rojo is $2500 dearer than the ‘standard’ VZx grade (currently advertised for $68,990 D/A), though it comes fitted with a panoramic sunroof as standard (usually $2100) and Desire Red paint usually adds a further $475 on other variants.

Orders for the Formentor VZx Rojo open from today, with the limited run of 30 vehicles set to arrive during the May-June period – with one particular customer’s deposit expected immediately.

“A highly motivated customer has written to myself and Cupra’s global boss Wayne Griffiths over their disappointment that the Formentor VZx hasn’t been available in red,” said Ben Wilks, Cupra Australia’s director.

“Well, your wish is our demand.”

Fun fact: ‘Rojo’ means ‘red’ in Castilian (Spanish), whereas ‘red’ is ‘vermell’ in Catalan – the official language of the Catalonia region where Cupra’s Barcelona HQ is located.

Pricing for some members of the Formentor range has crept up since the MY23 announcement last year, with the 180kW VZ FWD now $1000 dearer ($59,490 D/A) and the VZx AWD up $2000 ($68,990 D/A).

Pricing

• 2023 Cupra Formentor V: $49,990 ($54,490 D/A)
• 2023 Cupra Formentor VZ: $54,990 ($59,490 D/A)
• 2023 Cupra Formentor VZe: $62,990 ($65,990-$68,990 D/A)
• 2023 Cupra Formentor VZx: $63,990 ($68,990 D/A)
• 2023 Cupra Formentor VZx Rojo: $66,490 ($71,490 D/A)

Prices exclude on-road costsunless specified (D/A)

Standard Equipment

Formentor VZx Rojo highlights:

• 228kW/400Nm 2.0L turbo 4cyl engine
• 19-inch Sport black and copper alloy wheels
• Top View Camera (360 degree)
• Hands-free power tailgate
• Quad exhaust tips
• Panoramic sunroof
• Black leather bucket seats (NEW)
• Red metallic paint (NEW)
• Heated front seats
• Power driver seat incl. memory
• Exterior mirror caps in Dark Chrome
• Heated, folding exterior mirrors incl. memory
• 9-speaker Beats audio, 340W amp
• Supersports leather steering wheel
• Paddle shifters
• Tyre pressure monitoring
• Towing pre-wire
• Full-LED headlights
• LED daytime running lights
• LED tail lights incl. Dynamic Turn Signal
• Fog lights incl. cornering function
• Light Assist (auto high-beam)
• Rear privacy glass
• Rear spoiler
• Welcome light in exterior mirrors
• Gloss black roof rails
• Front, rear parking sensors
• Dynamic chassis control
• 10.25-inch Digital Cockpit
• 12-inch touchscreen infotainment system
  • Satellite navigation
  • Wireless Apple CarPlay, Android Auto
• Wireless phone charger
• Reversing camera
• 2 x front, 2 x rear USB-C ports
• 3-zone climate control
• Auto-dimming rear-view mirror
• Rain-sensing wipers

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