A record 172,696 hybrid vehicles were delivered to Australian motorists in 2024, as sales of the fuel-saving models continued to eat into traditional petrol and diesel alternatives.
That figure was a significant 76 per cent higher than the year prior, in a market which only increased by 1.7 per cent overall. In 2024, hybrids accounted for almost 14 per cent of all new vehicles registered.
The increase can be largely attributed to Toyota, which dominated the overall market and had nine hybrids on sale in Australia – more than any other brand.
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Brand
Toyota continued not only as the overall market leader but the biggest seller of hybrids, with its 115,477 hybrid vehicle deliveries accounting for more than two-thirds of all new hybrids registered in Australia.
This performance was also enough for Toyota’s hybrids to outsell any other brand alone, as Ford finished the year with 100,170 total deliveries.
Combined with luxury brand Lexus, the duo delivered more than 125,000 hybrids, and both marques led the way in the percentage of hybrid sales compared with non-hybrids in their respective model lineups.
Hyundai managed second – albeit with less than one-tenth the hybrid deliveries of Toyota – while GWM was the third-largest seller of the fuel-saving vehicles, which accounted for 28 per cent of its overall deliveries.
Behind Lexus was Honda, which at 45.1 per cent had the highest hybrid sales share after Toyota and Lexus.
While MG had a relatively slow year for hybrid sales, this is expected to change in 2025 with the new MG 3 and ZS arriving in greater numbers.
| Brand | 2024 hybrid sales | Overall brand sales | % hybrid sales |
|---|---|---|---|
| Toyota | 115,477 | 241,296 | 47.9% |
| Hyundai | 14,961 | 71,664 | 20.9% |
| GWM | 11,980 | 42,782 | 28.0% |
| Lexus | 9506 | 13,642 | 69.7% |
| Honda | 6358 | 14,092 | 45.1% |
| Kia | 5682 | 81,787 | 6.9% |
| Nissan | 5128 | 45,284 | 11.3% |
| Subaru | 2796 | 40,604 | 6.9% |
| MG | 796 | 50,592 | 1.6% |
| Chevrolet | 9 | 4303 | 0.2% |
| Maserati | 1 | 377 | 0.3% |
Models
The Toyota RAV4 may have narrowly missed out on becoming Australia’s best-selling vehicle, but a personal record for the mid-sized SUV was driven by almost 56,000 deliveries of its hybrid variants.
Along with the Corolla, Camry, Kluger, Corolla Cross, Yaris Cross and Yaris, the RAV4 lost its petrol-only variants during 2024 as Toyota decided to stop sales of petrol models where a hybrid option was available.
Though a vast majority of deliveries have been attributed to Toyota finally getting on top of supply bottlenecks which had stretched as high as 24 months, the carmaker claims demand for the RAV4 is strong enough for it to dethrone the Ranger as the best-selling vehicle in 2025.
It led an all-Toyota top six, with the Hyundai Kona the first model to break up the brand’s strong run. The Kona was closely followed by the Lexus NX, Nissan X-Trail, GWM Haval H6, Hyundai Tucson, GWM Haval Jolion and Hyundai Santa Fe – all of which finished the year within 1000 deliveries of each other.
While the MG ZS finished the year with the lowest percentage of hybrids delivered compared to the overall model line, the SUV went through most of the year with only petrol or electric power. A new generation started arriving in December with a hybrid powertrain.
Likewise, the Chevrolet Corvette‘s hybrid E-Ray variant – the fastest-accelerating version of the sports car available locally – launched late in the year.
| Model | 2024 hybrid sales | Overall model sales | % hybrid sales |
|---|---|---|---|
| Toyota RAV4 | 55,902 | 58,718 | 95.2% |
| Toyota Corolla | 19,460 | 24,027 | 81.0% |
| Toyota Camry | 14,475 | 15,401 | 94.0% |
| Toyota Kluger | 8212 | 9868 | 83.2% |
| Toyota Corolla Cross | 7727 | 8902 | 86.8% |
| Toyota Yaris Cross | 5266 | 8206 | 64.2% |
| Hyundai Kona | 4825 | 17,374 | 27.8% |
| Lexus NX | 4417 | 6123 | 72.1% |
| Nissan X-Trail | 4249 | 17,494 | 24.3% |
| GWM Haval H6 | 4197 | 12,416 | 33.8% |
| Hyundai Tucson | 4156 | 19,061 | 21.8% |
| GWM Haval Jolion | 3995 | 14,238 | 28.1% |
| Hyundai Santa Fe | 3952 | 5392 | 73.3% |
| Kia Sportage | 3434 | 22,210 | 15.5% |
| Toyota C-HR | 2824 | 2828 | 99.9% |
| Honda HR-V | 2281 | 3350 | 68.1% |
| Hyundai i30 | 2028 | 12,682 | 16.0% |
| Honda CR-V | 1873 | 5547 | 33.8% |
| Subaru Forester | 1718 | 13,445 | 12.8% |
| Honda ZR-V | 1679 | 4092 | 41.0% |
| Lexus RX | 1675 | 2075 | 80.7% |
| GWM Tank 500 | 1531 | 1673 | 91.5% |
| Lexus LBX | 1470 | 1470 | 100.0% |
| Toyota Yaris | 1142 | 2263 | 50.5% |
| Subaru Crosstrek | 1078 | 11,545 | 9.3% |
| GWM Tank 300 | 1036 | 3968 | 26.1% |
| Lexus ES | 926 | 1025 | 90.3% |
| Nissan Qashqai | 879 | 6560 | 13.4% |
| Kia Niro | 806 | 1455 | 55.4% |
| Kia Sorento | 751 | 9791 | 7.7% |
| Lexus UX | 710 | 921 | 77.1% |
| Kia Carnival | 691 | 10,080 | 6.9% |
| MG 3 | 617 | 12,563 | 4.9% |
| Toyota Tundra | 469 | 469 | 100.0% |
| Honda Civic | 396 | 966 | 41.0% |
| GWM Cannon Alpha | 307 | 1095 | 28.0% |
| Lexus LM | 298 | 298 | 100.0% |
| MG ZS | 179 | 22,629 | 0.8% |
| Honda Accord | 121 | 137 | 88.3% |
| Chevrolet Corvette | 9 | 441 | 2.0% |
| Lexus LS | 8 | 11 | 72.7% |
| GWM Haval H7 | 4 | 4 | 100.0% |
| Lexus LC | 2 | 51 | 3.9% |
| Maserati Ghibli | 1 | 18 | 5.6% |
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