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Toyota stood strong in a tough month for Australian new car sales, while Holden's bargain prices hit home with buyers.
Contributor
Contributor
Toyota has maintained its stranglehold on Australian car sales in March, managing to grow despite a 17.9 per cent marketdecline.
The Japanese giant was comfortably the number one brand in Australia last month, selling 17,583 vehicles – a 1.6 per cent improvement on its results from March 2019.
Mazda (6819 sales, down 29.1 per cent) and Mitsubishi (6002, down 40.8 per cent) rounded out the top three.
Kia outsold Hyundai for the first time ever, recording 5654 sales (up 6.6 per cent), while Holden (4992, up 30.2 per cent) leapt to sixth on the charts as buyers snap up heavily-discounted models before its closure late in 2020.
Ford (4857, down 21.2 per cent), Nissan (3501, down 31.6 per cent), Honda (3144, down 27.5 per cent) and Subaru (3024, up 0.2 per cent) finished the top 10.
New car sales fell from 99,442 in March 2019 to just 81,690 in 2020, a drop of 17.9 per cent.
It was the 24th successive month of declining new car sales in Australia.
To date in 2020, Australian new car sales have declined 13.1 per cent.
Only the ACT saw growth, with sales up 77 per cent to 1287. The Northern Territory saw the biggest drop in sales (33.5 per cent), while the Western Australian market declined the least (14.4 per cent).
Passenger car sales continued their steady decline, with a 26.7 per cent share of the market in March.
The SUV category remains dominant Down Under, with a 48 per cent market share.
Light commercial vehicles (vans and utes) make up 22.2 per cent of the market, while heavy commercial vehicles cover the remaining 2.2 per cent.
Just 11 of the 50 car brands in Australia managed to grow in March, with four of them in the top 10. They were:
Holden and Infiniti are both preparing to close in Australia and are offering cars at significant discounts, which somewhat skews their numbers.
Genesis also jumped from one sale to 15, however the brand hadn’t formally launched at this point last year, so we have excluded it from this list.
In news that will surprise no-one, the Toyota HiLux (3556) was once again the best-selling car in Australia.
The Ford Ranger (3108) clung onto second spot but not by its usual margin, the Toyota RAV4 (2991) just 117 sales behind in third.
In fourth was the Toyota Corolla (2812), followed by the Holden Colorado (2391).
Holden has long said the Colorado should be a top-three dual-cab ute in Australia. Unfortunately, it took bargain-basement prices to get there.
Sixth was the Hyundai i30 (1856), followed by the Kia Cerato (1841) and Mitsubishi Triton (1813).
Expect to see i30 sales jump significantly when the new i30 sedan arrives later this year. The current sales figure only accounts for the hatchback, as the Elantra sedan is listed as a different model.
Rounding out the top 10 were the Mazda CX-5 (1734) and Mitsubishi ASX (1643).
Want more detailed numbers, or figures for a specific brand? Let us know in the comments.
Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.
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