Audi's next-generation large cars under a cloud of uncertainty for Australia

Audi Australia has somewhat backtracked on its confirmation of the new A6 e-tron family, which had originally been earmarked for a local arrival during the first half of 2025.

Speaking with CarExpert, Audi’s local product boss Matthew Dale said that the entire new-generation A6 family – including combustion and EV versions – are under evaluation.

“We do A6 e-tron in Sportback and Avant launched overseas. We’re evaluating that at the moment, but there always has to be a market there – in the Australian market, large vehicles in passenger is a declining segment,” Mr Dale said.

“We’re always looking at ways to refine the model lineup based on dealer [and] customer feedback, ‘is there a market?’ – that’s part of our role within Audi is to constantly evaluate the market opportunities and environment around us.

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Above: A6 e-tron Sportback (top), A6 e-tron Avant (bottom) Right: A6 Avant e-hybrid (top), A6 Sedan e-hybrid (bottom)

The Audi A6 e-tron EV was revealed in July 2024 and is offered in Sportback and Avant bodies, the former straying from the traditional A6’s sedan body style with a more practical liftback tailgate.

Single-motor rear-wheel drive and dual-motor all-wheel drive variants are available globally, including a 405kW S6 e-tron which can accelerate from 0-100km/h in under 4.0 seconds. WLTP range is rated at up to 750km depending on variant.

Meanwhile, the A6 Sedan and Avant were revealed earlier this year with mild-hybrid petrol and diesel power, and then later plug-in hybrid powertrains.

This model line was originally expected to be named A7 as part of Audi’s previous naming strategy, which saw the long-running A4 nameplate replaced by the A5.

It’s understood further variants are still to come, including a new RS6 performance hero with a plug-in hybrid drivetrain, and potentially a new installment of the high-riding A6 allroad crossover wagon.

Above: Previous-generation A6 Sedan

Mr Dale’s comments come after Audi Australia recently closed orders for the A7 and S8. Sales of larger passenger cars in Australia have plummeted across the board, and Audi’s range is no different.

Just 280 new A6s were registered in 2024, alongside 60 units of the related A7. The upper-large A8 family was even more niche, with just 10 registrations for the year.

As of July 31, there have been 114 A6s, 30 A7s and just 3 A8s registered in Australia year to date in 2025. That pales in comparison to the BMW 5 Series and i5 (211 and 272) as well as the Mercedes-Benz E-Class (335).

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