The Audi Q4 e-tron has only just landed in Australia, but the German brand has already flagged a potential expansion of the local lineup.
Speaking with CarExpert at the local media launch of the new Q4 e-tron, Audi Australia’s product planning boss Matthew Dale said his team is “open” to introducing additional models to the local lineup, such as the new entry-level Q4 40 e-tron that was just released in Europe.
“We’re always open to looking at entry variants, and even top-end variants – say there was a high-performance one – we’d always be open to looking at that in the marketplace,” Mr Dale said.
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“In terms of the overall product strategy, we’re always looking at variants to see how the market has that uptake. Traditionally, in the premium segment, we see a particularly type of product or a certain base level of specification.”
“Where we’ve positioned the 45 e-tron in the Q4 is exactly what we know, and what we’ve had a lot of experience with Q3 as an example and Q5, because that car sits directly in the middle.”
Audi’s global head office is still yet to reveal a high-performance SQ4 e-tron, which might never eventuate given the 55 e-tron quattro currently has the highest-output dual-motor drivetrain available on the VW Group’s MEB electric vehicle architecture, but it did just detail a cheaper 40 e-tron for overseas markets.
The 2025 Audi Q4 40 e-tron is powered by a 150kW electric motor and a 63kWh (gross) battery pack with up to 423km of range (WLTP).
By comparison, the 45 e-tron in Australia has a 210kW rear motor and a 82kWh (gross) battery pack with over 500km of WLTP-certified range in both SUV and Sportback body styles.
In Germany, the Q4 40 e-tron brings a €6800 (A$11,182) discount compared to the equivalent 45 e-tron. Such a variant in Australia could bring down the price of entry handsomely.
Australian pricing for the Q4 e-tron starts from $84,900 before on-road costs for the 45 e-tron SUV, with the slinkier Sportback version commanding a $1600 premium.
By comparison, the BMW iX1 kicks off from $80,600 and the Mercedes-Benz EQA starts from $85,500 – all prices exclude on-road costs.
However, the Q4 e-tron’s MEB platform also underpins the larger Skoda Enyaq, which is priced from $69,990 before on-road costs in Australia. Volkswagen’s incoming ID.4/ID.5 as well as Cupra’s Tavascan are also expected to significantly undercut the Audi’s current starting point.
You can read CarExpert‘s Australian first drive review of the new Audi Q4 e-tron here.
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