Audi has confirmed a pair of key new model launches for 2025, which could give it a bump after it posted a disappointing sales result for 2024.
The German brand will launch new generations of its Q3 SUV and A7 in 2025, after debuting the new A6 e-tron, Q6 e-tron, A5 and Q5 last year.
“In 2025, we will continue our model initiative and renew key model families such as the Audi A7 and the Audi Q3,” said Audi CEO Gernot Döllner.
“Customers can look forward to numerous new plug-in hybrids as well.
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“Our ongoing model initiative shows the direction Audi is taking. The year 2024 was part of a transitional phase as we move towards our new product portfolio.”
The third-generation Q3 was spotted testing last August, featuring Audi’s latest design language.
Previous reports have indicated that the Q3 will move to the Volkswagen Group’s MQB Evo platform, with an expansion in its dimensions also expected as a result.
Petrol and plug-in hybrid powertrains will be available, with pure electric power reserved for the Q4 e-tron.
The current model is Audi’s best-selling vehicle in Australia, and also leads its segment in sales.
With Audi’s electric vehicles (EVs) adopting even-number nameplates, the next-generation A7 will replace not only the current A7 but also the A6. That means it’ll be the first A7 to offer a wagon body style.
The new A7 family will take on the BMW 5 Series and Mercedes-Benz E-Class, and will continue to offer petrol, diesel and plug-in hybrid powertrains.
Electric power is reserved for the similarly sized A6 e-tron.
Audi Australia has already committed to bringing more than 20 mid-life updates, specification changes and new models to local showrooms this year, although it has yet to confirm launch timing for the new Q3 and A7.
Globally, Audi deliveries were down 11.8 per cent in 2024, with 1,671,218 million vehicles reaching buyers. EV sales were down eight per cent to around 164,000 vehicles, while sales of Audi Sport vehicles were down 14 per cent to around 41,000 vehicles.
It followed a record year for the brand in 2023, with Audi citing “geopolitical and industrial conditions” for its drop in deliveries during 2024.
“From the beginning, 2024 was considered a transitional year. We have strong models entering the markets, but they will only gradually become significant in terms of sales volume,” said Marco Schubert, board member for sales and marketing.
“At the same time, some models have been phased out. Challenging economic conditions and the intransparency in terms of government incentive structures are currently causing a certain reluctance to buy affecting the entire industry, especially when it comes to fully electric vehicles.
“With our three-pronged approach of electric cars, plug-in hybrids, and combustion-engine vehicles, we are positioned flexibly and robustly for the coming years and offer our customers a diverse range of premium vehicles.”
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