2024 Cupra Ateca V: New base model drops entry price by $10,000

The Cupra Ateca's status as a niche player could be set to change, with a new entry model clocking in from under $50,000 drive-away.

22 Jul 2024 at 3:26 pm

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James Wong

Marketplace Editor

James Wong

Marketplace Editor

Cupra Australia now has an SUV under $50,000 drive-away.

The 2024 Cupra Ateca V has landed with sharp “introductory” pricing of $49,888 drive-away, $10,000 less than the more powerful Ateca VZx that’s currently being advertised at $59,888 drive-away for MY23 stock.

Joining entry ‘V’ versions of the Leon hatchback and Formentor crossover, the Ateca V gets a lower tune of the Volkswagen Group’s EA888 2.0-litre turbocharged four-cylinder petrol engine, which makes 140kW of power and 320Nm of torque.

Drive is sent to all four wheels via a seven-speed DSG dual-clutch automatic.

The Ateca V undercuts the related Skoda Karoq Sportline 4×4 by nearly $3000 despite featuring more standard kit, and also undercuts the related VW T-Roc R-Line ($52,990 drive-away).

Beyond the VW Group stable, the Ateca V is more affordable than the Hyundai Kona Premium N Line 1.6T AWD (~$51,000 D/A), though is a little dearer than the top-spec Kia Seltos GT-Line 1.6T AWD ($48,090 D/A).

Technically classified as a medium SUV, the Ateca V lines up on price against low- to mid-spec versions of the mid-sized Toyota RAV4, Mazda CX-5, Hyundai Tucson and Kia Sportage.

The 2024 Cupra Ateca V is on sale now.

Standard Equipment

2024 Cupra Formentor V higlights:

Exterior

19-inch alloy wheels in black, silver
Sports bumpers with hidden exhaust
LED headlights
Puddle lights with CUPRA logo

Driver Assist

Travel Assist
Front Assist (autonomous emergency braking)
Side Assist (blind-spot monitoring)
Lane Assist
Park Assist
Light Assist (auto high-beam)
Reversing camera
Front and rear parking sensors
7 airbags

Interior

Black leather upholstery
Power driver’s seat with memory
Heated front seats
Heated steering wheel
9.2-inch navigation system
Wireless Apple CarPlay and Android Auto
10.2-inch Digital Cockpit
Hands-free power tailgate
Proximity entry with push-button start
Dual-zone climate control
Ambient lighting
Illuminated scuff plates
Wireless phone charger

Options

Tech Pack: $2900

Surround-view camera
Beats 9-speaker sound system
Dynamic Chassis Control

Standalone options include:

Electric panoramic sunroof: $1850
Premium metallic paint: $490

Would you choose the Ateca V over a T-Roc R-Line or Karoq Sportline? Tell us in the comments!

MORE: Everything Cupra Ateca

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James Wong

Marketplace Editor

James Wong

Marketplace Editor

James is an automotive journalist based in Melbourne, Australia. Before joining CarExpert.com.au in 2020, James has worked at leading auto media outlets including Carsales and CarAdvice, as well as at Pulse agency for Ford Australia's communications team. In 2019 James made Mumbrella's 'Top 20 most prolific web authors in Australia' list after publishing 1,360 articles between March 1, 2018 and February 28, 2019 for CarAdvice. James is also an Ambassador for Drive Against Depression – an Australian charity whose mission is to support mental wellness through the freedom of driving and a shared love of cars.