Cupra Australia now has an SUV under $50,000 drive-away.

    The 2024 Cupra Ateca V has landed with sharp “introductory” pricing of $49,888 drive-away, $10,000 less than the more powerful Ateca VZx that’s currently being advertised at $59,888 drive-away for MY23 stock.

    Joining entry ‘V’ versions of the Leon hatchback and Formentor crossover, the Ateca V gets a lower tune of the Volkswagen Group’s EA888 2.0-litre turbocharged four-cylinder petrol engine, which makes 140kW of power and 320Nm of torque.

    Drive is sent to all four wheels via a seven-speed DSG dual-clutch automatic.

    The Ateca V undercuts the related Skoda Karoq Sportline 4×4 by nearly $3000 despite featuring more standard kit, and also undercuts the related VW T-Roc R-Line ($52,990 drive-away).

    Beyond the VW Group stable, the Ateca V is more affordable than the Hyundai Kona Premium N Line 1.6T AWD (~$51,000 D/A), though is a little dearer than the top-spec Kia Seltos GT-Line 1.6T AWD ($48,090 D/A).

    Technically classified as a medium SUV, the Ateca V lines up on price against low- to mid-spec versions of the mid-sized Toyota RAV4, Mazda CX-5, Hyundai Tucson and Kia Sportage.

    The 2024 Cupra Ateca V is on sale now.

    Standard Equipment

    2024 Cupra Formentor V higlights:

    Exterior

    • 19-inch alloy wheels in black, silver
    • Sports bumpers with hidden exhaust
    • LED headlights
    • Puddle lights with CUPRA logo

    Driver Assist

    • Travel Assist
    • Front Assist (autonomous emergency braking)
    • Side Assist (blind-spot monitoring)
    • Lane Assist
    • Park Assist
    • Light Assist (auto high-beam)
    • Reversing camera
    • Front and rear parking sensors
    • 7 airbags

    Interior

    • Black leather upholstery
    • Power driver’s seat with memory
    • Heated front seats
    • Heated steering wheel
    • 9.2-inch navigation system
    • Wireless Apple CarPlay and Android Auto
    • 10.2-inch Digital Cockpit
    • Hands-free power tailgate
    • Proximity entry with push-button start
    • Dual-zone climate control
    • Ambient lighting
    • Illuminated scuff plates
    • Wireless phone charger

    Options

    Tech Pack: $2900

    • Surround-view camera
    • Beats 9-speaker sound system
    • Dynamic Chassis Control

    Standalone options include:

    • Electric panoramic sunroof: $1850
    • Premium metallic paint: $490

    Would you choose the Ateca V over a T-Roc R-Line or Karoq Sportline? Tell us in the comments!

    MORE: Everything Cupra Ateca

    James Wong

    James is an automotive journalist based in Melbourne, Australia. Before joining CarExpert.com.au in 2020, James has worked at leading auto media outlets including Carsales and CarAdvice, as well as at Pulse agency for Ford Australia's communications team. In 2019 James made Mumbrella's 'Top 20 most prolific web authors in Australia' list after publishing 1,360 articles between March 1, 2018 and February 28, 2019 for CarAdvice. James is also an Ambassador for Drive Against Depression – an Australian charity whose mission is to support mental wellness through the freedom of driving and a shared love of cars.

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